CTV for Auto Dealers

Why Smart Dealerships Are Turning to Smart TVs: How CTV Advertising Drives Auto Sales

It’s no secret: car buyers today do their research before ever stepping foot on a lot. They’re comparing models, watching reviews, and shopping for deals—often from the comfort of their couch. So why not meet them where they are?

Enter Connected TV (CTV) advertising—the modern way to showcase your vehicles, promotions, and brand on streaming platforms like Hulu, Roku, ESPN+, YouTube TV, and more.

If your dealership hasn’t tapped into this yet, you’re missing a massive opportunity to grab attention when buyers are actually watching.

What is CTV Advertising?

CTV refers to any ad that runs on streaming TV platforms—whether it’s through a Smart TV, Roku stick, Fire TV, gaming console, or mobile app. Unlike traditional cable ads, CTV ads are:

• Unskippable

• Highly targeted

• Delivered to in-market viewers

• Trackable for performance

So, you’re not wasting ad dollars on people who aren’t shopping. Instead, your dealership is showing up in front of real, ready-to-buy viewers.

Why CTV Works for Car Dealerships

The average American household now watches more streaming TV than cable. And the auto buyer demographic—25 to 54 years old—is one of the biggest audiences on platforms like Hulu and YouTube TV.

Here's how CTV helps your dealership stand out:

🚗 Target In-Market Car Shoppers

With real-time data, we can target people actively shopping for cars online—whether they’re browsing Kelley Blue Book, Autotrader, or your competitors’ sites.

📍 Hyperlocal Reach

Want to show ads only to viewers within 10–15 miles of your dealership? CTV makes it easy to geo-target with pinpoint precision.

🎯 Track Conversions

CTV campaigns can track ad exposure to dealership visits—so you’ll know exactly how many people came to your lot after seeing your ad.

📺 Professional, TV-Quality Brand Exposure

Highlight your showroom, inventory, or promotions with slick, commercial-quality ads that viewers actually want to watch.

Real Results: A Mid-Size Dealership's 4-Week Boost

One of our auto sales clients ran a CTV campaign promoting their certified pre-owned inventory. In just 4 weeks:

• Foot traffic rose by 28%

• Website leads increased 35%

• The cost per visit was lower than Facebook or Google Ads

All from a campaign that ran during high-viewership streaming shows in their zip code.

Ready to Get on Screen?

If you're still relying solely on radio, billboards, or Google ads—you’re leaving serious brand visibility on the table.

With CTV, your dealership can show up in the living rooms of serious car shoppers—without wasting ad dollars on the wrong crowd.

Let’s talk about launching your first CTV campaign—designed for your dealership, your audience, and your goals.

Disruptive Edge Digital
📞 (727) 732-2732
🌐 disruptiveedgedigital.com
Join the marketing revolution for local businesses nationwide.